Commerce is no longerdriven by funnels.
Purchasing decisions increasingly form outside measurable systems. This series explores what that means for steering, architecture and evaluation.
The classical e-commerce funnel still exists. It simply no longer explains how decisions actually come about. Decision Journey Analytics is an attempt to close that gap.
The Model
Seven perspectives on the structural shift in e-commerce decision-making, from the dissolution of familiar models to the strategic consequences that follow.
This series is written for decision-makers in e-commerce who want to understand why established data models are steadily losing their explanatory power.
It is not a guide to using specific technologies. Rather, it is an attempt to develop a more precise understanding of how purchasing decisions actually form today.