Reflections on commerce, architecture and the economics of attention.
Every industry has its rituals, its unspoken rules, its patterns hiding in plain sight. This column picks up on the ones that play out across feeds, stages and comment sections in the e-commerce world, yet rarely get named for what they are.
The tone is essayistic, occasionally wry, never preachy. Each piece stands on its own and arrives when it's ready.
"The most interesting patterns emerge where nobody is looking, because everyone is too busy being seen."
"Don't go to prison voluntarily!" Alexander Graf's claims in brand eins sound radical. But how well do they hold up? A measured assessment of UCP urgency, Amazon's own agenda, the China illusion, and whether most e-commerce jobs will really vanish within two years.
On Agentic Commerce, swift disillusionment, and the question of how long a certainty actually lasts on the digital floor.
Public discourse belongs to those who speak loudest and move fastest. But spend enough time around commerce and you meet a different figure entirely, one who rarely takes the stage.
Expertise alone no longer opens doors. Visibility has become a second currency. A look at where market logic and intellectual honesty quietly part ways in the consulting world.
How buzzwords quietly harden into consensus without anyone raising an objection. On the machinery of mutual reinforcement in commerce, and why echo should not be mistaken for evidence.
On the quiet shift of authority in e-commerce discourse. When operational mishaps become public performances and visibility trumps responsibility.
On buzzwords, stages and whether urgency can ever be a substitute for strategy.